ANREALAGE has created the "REFLECT FROZEN BLACK" mini collection in collaboration with BMW's limited edition "BMW i8 Protonic Frozen Black" plug-in hybrid sports car, the BMW i8.
... To commemorate the launch of the new car, a reception party was held at the same venue on the 28th, where a special installation show of black-themed collection pieces was also held. Along with the special edition car, a collection was announced in which black clothing changes into red, blue, yellow, or white when illuminated and reflected by flashlights from smartphones and cameras. At the reception, BMW CEO Peter Kronschnabl said, "This collaboration has come about because BMW and ANREALAGE share a common spirit of innovation." Appearing at the talk show, Morinaga commented, "The theme was how to reflect light from a matte black that absorbs all light. I also used a retroreflective collection in BMW's 100th anniversary show a year ago, but the white used then was a transparent version of the silver used in reflectors, in order to apply a reflective material to clothing. This time, I attempted to create color from a blackened state, which was quite difficult. While the materials and manufacturing methods of cars are completely different from those of clothing, I believe there is potential to apply them to clothing. I would like to learn from BMW's innovations and direction in manufacturing, which shake up the very foundations of manufacturing, something that is difficult to do in fashion." BMW also stated, "We hope to apply ANREALAGE's methods of overturning concepts of light and color to interiors and exteriors."