The beauty of the world reflected by light and shadow. History and the future told at the intersection of past and present. A world of light and shadow unfolds in the microcosm of a watch that has been passed down through generations.
In 2022, the storied Swiss watch brand Longines marks its 190th anniversary since its founding, and will unveil a new visual, "LIGHT and SHADOW - Sparkling Elegance," featuring brand ambassadors Masahiro Motoki and UTA. The campaign visuals, which will be released on May 25, 2022, are based on the concept of "LIGHT and SHADOW," and depict Longines' philosophy of "elegance" with a relaxed atmosphere.
Masahiro Motoki's refined aesthetic sense and elegance that exudes adult intelligence and dignity, along with UTA's elegance that exudes dynamism and refined taste. The light that illuminates the two and the shadows that result from it beautifully express the elegance that resides in that blink of an eye.
https://www.longines.com/jp/landing/elegance-is-an-attitude-masahiro-motoki
https://www.longines.com/jp/landing/elegance-is-an-attitude-uta
■2022 Spring/Summer Campaign Visual
■Model worn by Masahiro Motoki
The watch worn by Masahiro Motoki is the pinnacle model from Longines' flagship line, the "Longines Master Collection," which symbolizes Longines' watchmaking technology. It is equipped with complex mechanisms such as a moon phase that displays the phases of the moon and a chronograph function. This timepiece embodies intelligence, elegance, and the romance of watchmaking, with its sunray-finished dial that changes appearance depending on the light and its elegant blue dial.
Longines Master Collection
Model number: L2.673.4.92.0
Price: 440,000 yen (tax included)
Automatic movement: L687
13.5 lignes (Æ30.00 mm), 27 jewels, 28,800 vph
Power reserve: approximately 66 hours
Hours, minutes, small seconds and 24-hour counter at 9 o'clock
Date display with semicircular-tipped pointer, moon phase at 6 o'clock
Blue alligator strap
Triple safety folding clasp, push-button opening and closing mechanism
＜UTA "ELEGANCE IS AN ATTITUDE"＞
■Model worn by UTA
The model shining on UTA's wrist is from Longines' flagship line, the "Longines Master Collection," a model that stands out for its simple design and functional beauty of watchmaking. The stylish sunray-finish blue dial is paired with a stainless steel bracelet that gives a sporty and modern impression. The moon phase function shows the waxing and waning of the moon, and the see-through case back allows you to enjoy the intricate movement of the movement. This timepiece is perfect for any occasion, from important business meetings to weekend getaways.
Model number: L2.909.4.92.6
Price: 322,300 yen (tax included)
Automatic movement: L899
11.5 lignes (Æ25.60 mm), 21 jewels, 25'200 vph
Power reserve: approximately 72 hours
Hours, minutes, seconds, moon phase, date display on the subdial at 6 o'clock
Stainless steel bracelet, triple safety folding clasp
Push-button opening and closing mechanism
■Longines Ambassador Profile
Masahiro Motoki
Born in 1965. Made his TV drama debut in 1981, and after a career as a singer, began concentrating on acting in 1989 with the film "226."
He has won numerous film awards both in Japan and abroad, including Blue Ribbon Awards and individual awards such as the US and Japanese Academy Awards, for his roles in "Shiko Funjatta" (1992), "Departures" (2008), "The Longest Day in Japan" (2015), "A Long Excuse" (2016), and more. He has also appeared in the NHK special drama "Clouds Above the Hill," and the historical dramas "Kirin ga Kuru" and "Influenza" (BS4K). He has a unique presence in the world of commercials, and continues to be active and supported in both name and reality.
UTA
Model. Born in Tokyo in 1997. Attended international schools from a young age, studied abroad in Switzerland and the United States, and is currently enrolled in university in Japan. In 2018, he signed with the French modeling agency SUCCESS and made his runway debut at Paris Fashion Week. Since then, he has made the most of his 190cm height to balance his studies with basketball, while also working as a model in Milan, London, and New York.
Instagram: UTAuuu
Website: utauchida.com
■About Longines
A Swiss watch brand founded in 1832. Celebrating its 190th anniversary this year, the brand has continued to create timepieces that have made their mark in watchmaking history, boasting a reputation for reliability built on its solid technical expertise. Supported by fans across generations and around the world, the brand has been a favorite of Audrey Hepburn and Albert Einstein. It is one of the top export brands in Swiss watchmaking, currently available in 150 countries. Its "winged hourglass" logo is also known as the oldest logo registered with the World Intellectual Property Organization.
■Longines Master Collection
Born as a testament to Longines' passion for watchmaking, the Longines Master Collection was launched in 2005 and quickly became the brand's signature collection, garnering attention for its blend of design and advanced technology. With its time-honored innovative technology and elegant, sophisticated design, the Longines Master Collection pays homage to the brand's watchmaking heritage.
The two timepieces featured this time feature a distinctive moon phase function located at the 6 o'clock position along with the date circle. This watch is powered by Longines' exclusive caliber L899, and the see-through caseback allows viewers to admire the movement's intricate movements. The elegant blue dial features a sunburst finish, reflecting light beautifully depending on the angle, creating a sophisticated yet stylish impression.
The chronograph model is coordinated with an alligator leather strap in the same shade as the dial, creating an intelligent and dignified design. This model allows you to enjoy the complex functions of a genuine mechanical watch, including the chronograph function. The three-hand model is styled with a stainless steel bracelet that adds a bold impression. Applied indexes and a moon phase display create a clear presence, creating a timepiece with simple functional beauty. All watches are 40mm in diameter, making them comfortable and suitable for any wearer and any style.
The Longines Master Collection exudes timeless appeal, along with the brand, while conveying a philosophy of elegance to the present.
