Two of Longines' iconic models have enjoyed unwavering popularity since their launch thanks to their simple, stylish design. Since its launch in 1992, La Grande Classique de Longines has been popular for its iconic design with central lugs and a slim case. Launched in 1997, the Longines DolceVita features the beautiful form of 1920s Art Deco. In 2022, to mark the brand's 190th anniversary, these two iconic models will be released in five new monochrome colors.

Carmine Red will capture everyone's attention, Spring Green will convey a deep connection to the natural world, Burnt Orange will look beautiful on the wrist, Classic Black will be stylish and elegant, and Cobalt Blue will celebrate inner harmony. Each model features a dial and a matching strap, creating a distinctive design characterized by its simple, lustrous dial and stylish form. Featuring a casual quartz movement, these timepieces are also appealing as accessories. The new La Grande Classique de Longines, popular for its unique, patented design, is a gorgeous and elegant timepiece with a diamond-set case. The 29mm case lends a subtle presence to the wrist, while the bezel is set with 44 diamonds. This timepiece exudes a stylish, understated impression. The new Longines DolceVita, beloved for its contemporary and elegant design, offers a modern design that highlights the refined case with a metallic frame. The comfortable 23.30mm x 37.00mm size and interchangeable straps allow for easy strap replacement. This fashionable timepiece allows you to change the strap to suit your mood with a variety of colors and styles.


LA GRANDE CLASSIQUE DE LONGINES


L4.523.0.50.2
Estimated price: 433,400 yen (tax included)


L4.523.0.60.2
Estimated price: 433,400 yen (tax included)


L4.523.0.90.2
Estimated price: 433,400 yen (tax included)


L4.523.0.91.2
Estimated price: 433,400 yen (tax included)



L4.523.0.92.2
Estimated price: 433,400 yen (tax included)

Scheduled release date: June 8th Isetan Mitsukoshi Online/Official Longines Online Boutique, June 22nd Isetan Shinjuku Store/Longines Boutique, general release on July 6th
*The release date is subject to change.

Quartz movement L420 (ETA 282.001), hours/minutes function, round Ø 29 mm stainless steel case, set with 44 Top Wesselton IF-VVS diamonds (0.369 carats), black, green, blue, red, or orange lacquered polished dial, polished silver hands, water resistant to 3 bar (30 meters), sapphire crystal, alligator strap with black, green, blue, red, or orange buckle.


LONGINES DOLCEVITA


L5.512.4.50.2
Estimated price: 176,000 yen (tax included)


L5.512.4.60.2
Estimated price: 176,000 yen (tax included)


L5.512.4.90.2
Estimated price: 176,000 yen (tax included)


L5.512.4.91.2
Estimated price: 176,000 yen (tax included)


L5.512.4.92.2
Estimated price: 176,000 yen (tax included)

Scheduled release date: June 8th at Isetan Mitsukoshi Online/Official Longines Online Boutique, June 22nd at Isetan Shinjuku Store/Longines Boutique, general release on July 6th
*The release date may be subject to change.

Quartz movement L176.2 (ETA 980.163), hour/minute functions, small seconds at 6 o'clock, rectangular, 23.30 x 37.00 mm, stainless steel case, black, green, blue, red, or orange lacquered polished dial, polished silver hands, water resistant to 3 bar (30 meters), sapphire crystal, alligator strap with black, green, blue, red, or orange buckle, interchangeable


■ About LONGINES
A Swiss watch brand founded in 1832. Celebrating its 190th anniversary this year, the brand has continued to create timepieces that have left their mark on watchmaking history, boasting a reputation for reliability built on solid technical expertise. Supported by fans of all generations worldwide, LONGINES has been a favorite of Audrey Hepburn and Albert Einstein. Counted among the top Swiss watch export brands, Longines is currently available in 150 countries. Its "winged hourglass" logo is also known as the oldest logo registered with the World Intellectual Property Organization.
https://www.longines.com/jp/



Click here for company press release details