The Swatch Store Harajuku has introduced artwork by Chocomoo, Jun Inoue, Kosuke Kawamura, Ouma, yoshi47, and Toumeisen on its customizable watch "swatch x you." These six artists' artworks were first available for a limited one-week sale in 2019, but to celebrate the store's opening, they will be available again exclusively at the Swatch Store Harajuku.

What is Swatch x You?

With Swatch x You, you can create a custom watch that's uniquely Swatch, overflowing with artistic originality. After selecting a design from one of the six artists, you can freely move the watch on the art on the touch panel, simulating the design and deciding which parts to print. You can then customize the color, indexes, and mechanism of the custom movement. Finally, add a 15-character personal message on the back of the dial to complete the piece. This unique, one-of-a-kind piece incorporates art into a timepiece.

About the Six Artists

Chocomoo


This Kyoto-born illustrator is known for his pop and original works, all in monochrome.


Jun Inoue


Jun Inoue depicts the delicate spirituality unique to Japan with abstract lines, creating a unique sense of "space" in his works, and his exquisite sensibility stimulates the viewer's consciousness as modern sensibility blends with traditional spirit. His style is constantly evolving, and he has begun to incorporate two-dimensional art into his work, fusing it with a variety of fields such as fashion and display design. In 2010, he created a mural at Nike's headquarters in Portland, Oregon, USA. In 2012, he presented a new collaborative work with JUN INOUE and performed live painting on the stage of the Paris Collection for the brand "MIHARAYASUHIRO," and also performed live painting at the Worldwide Festival, the largest music festival in southern France. He has presented a wide range of works that link fashion and music.


KOSUKE KAWAMURA


Kosuke Kawamura is a collage artist, graphic designer, and art director. As a graphic designer, he has provided graphics for numerous apparel brands and created collaborative T-shirts. Representative works include the main visual and merchandise design for the 2012 "Otomo Katsuhiro GENGA Exhibition," and in 2017, he collaborated with Otomo Katsuhiro to create "INSIDE BABEL" (for the Bruegel "Tower of Babel" exhibition). This work is now in the collection of the Boijmans Museum in Rotterdam, Netherlands.


yoshi47


At the age of 16, he started BREAKING and then GRAFFITI. At the age of 20, he moved to California, USA, and encountered street art. As a member of 81BASTARDS, one of Tokyo's leading street art collectives, he is disrupting existing art styles, engaging in progressive art activities, and collaborating with various companies.


Ouma


Ouma is a former veterinarian from Tokyo. In 2013, he held a solo exhibition at UNAC TOKYO, run by art critic Masaomi Kaijo, in which he covered the entire gallery with paintings, which sparked his artistic career. Through the blurred works of creators who collaborate with viewers in experience and creation, he seeks a new definition of life based on scientific knowledge. He is the leader of the art project "SORA."


Transparent Line /TowmeiLine


A creative team based in the Kansai region. Formed in May 2012 at Osaka University of Arts, the group consists of three members: Ukichi (painting and design), SHUN (painting and illustration), and Toshio (video and sound). They primarily produce live performance pieces that combine live painting with projection mapping. In recent years, they have been actively engaged in creative activities that go beyond live performances, such as producing music videos and animations, as well as providing graphic illustrations to companies.