Laforet Harajuku will undergo a renovation this fall. The first steps include the opening of two stores: the first Japanese store of LOVE MOSCHINO and SONIA BY SONIA RYKIEL, the diffusion line of SONIA RYKIEL.

LOVE MOSCHINO, opening on September 1st, will be the first in the world to offer a selection of the 2015 Spring/Summer collection. The collection has a racing theme and features fire patterns, American hearts, checkered flags, and items featuring the mascot character Charmy.

In addition, prior to the opening of LOVE MOSCHINO, a Moschino store will be open for a limited time from August 21st to 31st. Items featuring the fast food motif that became a hot topic in the 2014-2015 Autumn/Winter collection will be available, along with apparel and new accessories designed by Jeremy Scott. Sonia by Sonia Rykiel, which opens on August 21st, will offer a lineup including knitwear featuring vivid colors, stripes, and artistic patterns. The 2014-15 AW collection will be released, featuring the simple style of Parisians, with the theme of "An ode to urban sensuality." In addition, to commemorate the opening, Laforet Harajuku will also have limited edition products available.