FENDI has released a new app, "my Baguette," which allows users to virtually design the brand's iconic "BAGUETTE" bag. It's available as a free download from the App Store and Google Play. The app allows users to create their own custom baguette using a blank white baguette, complete with paintbrushes, colors, filters, and other tools and visual effects. Users can also add photos and original graphics. Users can also share their completed designs with FENDI. Winning designs will be selected and announced in the FENDI Baguette community and on FENDI's official social network pages. Furthermore, Silvia Venturini Fendi, Fendi's third-generation designer and creator of the baguette, will select a "Baguette of the Month" each month from among the winning designs.

Sylvia commented, "Since the release of the Baguette in 1997, over 1,000 different designs have been created, and this is your chance to design your own one-of-a-kind original baguette. I can't wait to see your creations!"