On June 28th, FENDI opened a pop-up store, "FENDI UNIVERSE," inside the Matsuya Ginza boutique in conjunction with its renovation. It will be available for a limited time until the boutique reopens.

The pop-up shop introduces the world of the brand under four themes, including fur, an item that symbolizes the brand, and iconic items.

"PLAY WITH POM PON" will be held in the promotional space on the first floor until August 3rd. "Fur Pompoms" (39,000 yen) will be on sale in colors such as black and white, navy and yellow two-tone, and pink. Additionally, on the first floor of Space of Ginza, "FENDI FUR WORLD" will be open from August 4th to 12th, "BAGUETTE EXPERIENCE" from the 13th to 21st, and "SELLERIA 20th ANNIVERSARY" from the 22nd to September 4th.

The Matsuya Ginza boutique will temporarily close on June 27th and will reopen on September 5th as the first store in Japan to introduce the latest store concept.