Moncler Genius released its latest collection, "Moncler + Gentle Monster," on May 5th, marking its first collaboration with the global Korean eyewear brand, GENTLE MONSTER. Founded in Seoul in 2011 by Hankook Kim, GENTLE MONSTER is a global eyewear brand that creates experimental and contemporary eyewear, ranging from the avant-garde to the minimalist. Focused on collaboration and dialogue, this first-time partnership with Moncler Genius sees the brand present a collection that embodies its clear creative vision, from eyewear to clothing and accessories. Inspired by digital culture, the collection explores the act of "swiping"—a symbol of emotion, instant gratification, and approval in the online world. This theme is incorporated into everything from eyewear to puffer jackets and tracksuits, questioning dualities that feel both universal and limiting. Eyewear frames with a swipe function feature an elongated Moncler logo, while oversized square sunglasses feature a swipe logo that acts as a metal hinge, all in solid black.
The all-black apparel collection creates a bold yet harmonious canvas for the signature eyewear. Bold silhouettes and details add drama to hooded and sleeveless down jackets, shell jackets made from recycled nylon and polyester, technical tops and pants, t-shirts and sweatshirts. Accessories include hats made from recycled polyester and pouches, bags, and boots made from recycled nylon.
To celebrate this unique partnership, Moncler and GENTLE MONSTER will open a pop-up space within GENTLE MONSTER's concept store, HAUS, in Seoul. The blurring of reality and the digital world, navigated by swipes, will be expressed through a special installation with both a physical and digital presence, as well as a conceptual presentation of the Moncler Genius collection.
MONCLER + GENTLE MONSTER at HAUS DOSAN (Seoul)
May 5th - 31st, 2022
About GENTLE MONSTER
Korean eyewear brand GENTLE MONSTER was founded in 2011 with a philosophy of high-end experimentation. Focusing on products, spaces, styling, campaigns, and services, the brand aims to offer an innovative design perspective. These principles are reflected not only in the design of their sunglasses, but also in the design of their stores and creative projects. Refusing to be perceived as simply an eyewear brand, their attitude is evident in all of their frames, projects, and stores. Their popularity quickly spread, and they were recognized as a creative force. Each pair of sunglasses has a dual nature, between playfulness and elegance, delicacy and subversion, past and future, and GENTLE MONSTER continues to experiment in order to fulfill this duality that exists within everyone and everything.
Sales locations: All Moncler boutiques and major select shops in Japan,
Official EC site: https://www.moncler.com/ja-jp/genius/collaborations/moncler-gentle-monster
Contact: Moncler Japan
0120-977-747
