Giorgio Armani will launch its first eyewear collaboration, a capsule collection with Japanese eyewear brand "YUICHI TOYAMA."
Courtesy of GIORGIO ARMANI
The collection's defining feature is its elegant, timeless designs, created by fusing Giorgio Armani's timeless Italian style with Japan's latest technological innovations. Designer Yuichi Toyama's commitment to creativity, discovery, and innovation, as well as his history of pushing the boundaries of Japanese manufacturing technology, made it possible for him to combine traditional Japanese craftsmanship with minimalist beauty in this collection.
Left) AR5135T, Right) AR5136T/Courtesy of GIORGIO ARMANI
Italian elegance and attention to detail are expressed in the premium frame material, Japanese titanium, resulting in a top-of-the-line eyewear that combines the appeal of high-quality materials, lightness, comfort, and stylish design. The aesthetics of structure and function are evident throughout.
Courtesy of GIORGIO ARMANI
The campaign visuals announced this time were shot at Sayamaike Museum on the outskirts of Osaka, one of the works of Tadao Ando, a leading Japanese architect known for his beautiful expression of shadow, who is a close friend of Giorgio Armani and was responsible for the construction of the Armani/Teatro in Milan. The sun shining on the geometric concrete shapes that are a characteristic of Ando's architecture highlights the shadows (Shadow/Black), and this harmony further highlights the delicate beauty of the eyewear.
Left) AR6147T, Right) AR6148T/Courtesy of GIORGIO ARMANI
Yuichi Toyama, designer of "YUICHI TOYAMA.", said, "One of the reasons I decided to become an eyewear designer was because I encountered Giorgio Armani's eyewear collection in the late 1980s. I am both honored and proud to have now, after nearly 30 years, been able to work together with him to create the entire capsule collection, from the concept to the eyewear, visuals, cases and more."
Courtesy of GIORGIO ARMANI
The collection will be available from early to mid-December 2023 at Giorgio Armani boutiques and select Giorgio Armani and "YUICHI TOYAMA." eyewear retailers.
About the Product
The items in the collection are made in Fukui Prefecture, where over 96% of "Made in Japan" eyewear is produced. The unisex collection features four styles and four colors, reflecting the world's finest "Made in Japan" traditional craftsmanship and innovative design. The design features Toyama's signature "Double Dutch" design, introduced in 2016. This design is inspired by the "Double Dutch" rope skipping sport, in which two facing turners spin a rope in opposite directions while one or more jumpers simultaneously jump along the rope. Born from a playful spirit, the "Double Dutch" design has become synonymous with YUICHI TOYAMA. The fusion of Giorgio Armani's Italian classic style and "Double Dutch" creates a unique, minimalist silhouette that highlights the functional beauty of eyewear.
About YUICHI TOYAMA.
YUICHI TOYAMA. is a leading Japanese eyewear brand created by Yuichi Toyama over his 30-year career as an eyewear designer. Based on the philosophy of fusing traditional craftsmanship with innovative design, the brand's collections are characterized by the sublimation of the contrasts created by combining contrasting details and materials into a single design. Even today, the brand continues to evolve in pursuit of simple, elegant appearances and timeless beauty.
For inquiries:
Giorgio Armani
Luxottica Japan Customer Service
Tel 0120-990-307
Courtesy of GIORGIO ARMANIThe collection's defining feature is its elegant, timeless designs, created by fusing Giorgio Armani's timeless Italian style with Japan's latest technological innovations. Designer Yuichi Toyama's commitment to creativity, discovery, and innovation, as well as his history of pushing the boundaries of Japanese manufacturing technology, made it possible for him to combine traditional Japanese craftsmanship with minimalist beauty in this collection.
Left) AR5135T, Right) AR5136T/Courtesy of GIORGIO ARMANIItalian elegance and attention to detail are expressed in the premium frame material, Japanese titanium, resulting in a top-of-the-line eyewear that combines the appeal of high-quality materials, lightness, comfort, and stylish design. The aesthetics of structure and function are evident throughout.
Courtesy of GIORGIO ARMANIThe campaign visuals announced this time were shot at Sayamaike Museum on the outskirts of Osaka, one of the works of Tadao Ando, a leading Japanese architect known for his beautiful expression of shadow, who is a close friend of Giorgio Armani and was responsible for the construction of the Armani/Teatro in Milan. The sun shining on the geometric concrete shapes that are a characteristic of Ando's architecture highlights the shadows (Shadow/Black), and this harmony further highlights the delicate beauty of the eyewear.
Left) AR6147T, Right) AR6148T/Courtesy of GIORGIO ARMANIYuichi Toyama, designer of "YUICHI TOYAMA.", said, "One of the reasons I decided to become an eyewear designer was because I encountered Giorgio Armani's eyewear collection in the late 1980s. I am both honored and proud to have now, after nearly 30 years, been able to work together with him to create the entire capsule collection, from the concept to the eyewear, visuals, cases and more."
Courtesy of GIORGIO ARMANIThe collection will be available from early to mid-December 2023 at Giorgio Armani boutiques and select Giorgio Armani and "YUICHI TOYAMA." eyewear retailers.
About the Product
The items in the collection are made in Fukui Prefecture, where over 96% of "Made in Japan" eyewear is produced. The unisex collection features four styles and four colors, reflecting the world's finest "Made in Japan" traditional craftsmanship and innovative design. The design features Toyama's signature "Double Dutch" design, introduced in 2016. This design is inspired by the "Double Dutch" rope skipping sport, in which two facing turners spin a rope in opposite directions while one or more jumpers simultaneously jump along the rope. Born from a playful spirit, the "Double Dutch" design has become synonymous with YUICHI TOYAMA. The fusion of Giorgio Armani's Italian classic style and "Double Dutch" creates a unique, minimalist silhouette that highlights the functional beauty of eyewear.
About YUICHI TOYAMA.
YUICHI TOYAMA. is a leading Japanese eyewear brand created by Yuichi Toyama over his 30-year career as an eyewear designer. Based on the philosophy of fusing traditional craftsmanship with innovative design, the brand's collections are characterized by the sublimation of the contrasts created by combining contrasting details and materials into a single design. Even today, the brand continues to evolve in pursuit of simple, elegant appearances and timeless beauty.
For inquiries:
Giorgio Armani
Luxottica Japan Customer Service
Tel 0120-990-307
