For one week only, from March 25th to 31st, the Roppongi Hills Big Roof Plaza will welcome the Moët & Chandon Rosé Impérial bar space, "Moët & Chandon Rosé Impérial." The world's most beloved champagne, Moët & Chandon, is a beautiful pink that perfectly complements the cherry blossom season. The limited-edition bar is also designed with a pink theme, creating a girly atmosphere the moment you step inside. To celebrate the opening of the Moët & Chandon Rosé Lounge, an opening ceremony was held the day before the event, featuring Mayuko Kawakita, an exclusive model for fashion magazine "ViVi" (Kodansha), who also works as an actress and TV personality. Kawakita appeared before the press in a gorgeous champagne gold dress, evocative of champagne poured into a glass, and was in high spirits throughout the event, having been able to participate in the unveiling of the bar where she can enjoy her favorite champagne. "The first drink I had when I turned 20 was champagne," she happily reveals, revealing that she has a strong emotional attachment to champagne. "I don't drink it on a daily basis, but that's exactly why it makes me feel special when I do. It's great to enjoy it on celebratory occasions, like a birthday or the start of a new year, or when something new is about to begin. At this time of year, it would also make a great toast during cherry blossom viewing," she says, her eyes shining. She also suggests ways to enjoy champagne during the upcoming cherry blossom viewing season.

The bar space will be open until the end of this month, but the "Rose Soirée Campaign" is running until April 30th, where you can win luxurious prizes by posting a photo of yourself enjoying Rosé Impérial on Instagram.