Calvin Klein Jeans will release the "#mycalvins Denim Series" on April 15th. In Japan, the series will be available at the Opening Ceremony Omotesando store from May 1st. Kendall Jenner serves as the campaign model.

The series is inspired by the "#mycalvins Social Media Campaign," which called on models, musicians, athletes, and celebrities to post photos of themselves wearing the brand's items with the hashtag "#mycalvins." To date, hundreds of global influencers, including American model and social media star Kendall Jenner, have participated. This has led to over 13 million interactions with approximately 400 million fans worldwide.

The new series will feature items featuring a limited-edition, contemporary-trimmed "Calvins" logo. The lineup includes Calvin Klein Jeans, which blend personal style with sporty details, as well as logo T-shirts and sweatshirts. Other items include denim shorts, jackets, jogging sweatpants, unisex backpacks, and hats. The color palette includes baby blue, washed black, and white rinse. "We designed unisex T-shirts and tops to pair with denim for an elevated street style. They're the perfect wardrobe essential for someone who leads an active, youthful lifestyle like Kendall's," said Kevin Carrigan, global creative director of the brand. The campaign visuals feature Kendall alongside male model Simon Nessman. Photographed by fashion photographer Alasdair McLellan and styled by Melanie Ward. Commenting on the shoot, Kendall Jenner said, "I grew up wearing Calvin Klein and seeing the iconic ads in magazines and on billboards featuring the world's greatest supermodels. I am truly honored to be part of that tradition." Chief Marketing Officer Melisa Goldie added of Kendall, "She is a modern beauty who brings a youthful edge to this special Calvin Klein Jeans campaign."