Leather brand Whitehouse Cox has launched a women's line featuring striking feminine colors exclusively at Isetan Mitsukoshi. It will be sold at Isetan Shinjuku and Mitsukoshi Nihonbashi. This is the brand's first women's line.

The brand was founded in the UK in 1875 as a saddlery business. It is known for its "bridle leather," which is made through processes such as dyeing and waxing over a period of approximately 10 weeks. Bridle leather is known for its high strength, which is why it is used for horse tack. To celebrate the launch of the women's line, the brand has also introduced leather accessories made from soft French calf leather.

The women's line includes three styles and three colors in both bridle leather and French calf leather. Prices include a trifold wallet (¥42,000), a round zipper long wallet (¥49,000), and a business card holder (¥20,000). The bridle leather comes in three colors: green x camel, navy x camel, and pink x navy. The French calf leather comes in three patterns: navy x camel, pink x navy, and orange x navy.

White House Cox's women's line debuted as part of the company's "Only MI" campaign, which proposes merchandising that makes use of customer feedback, and is scheduled to continue in the future.