PEACH JOHN has appointed Sae as its new muse for 2015. A new commercial and special movie starring her for the "Munekyun Bra" has been released.

Unlike their previous cute image, this commercial, which uses monochrome to express a more mature coolness, is based on the concept that "the excitement and sadness of happy, joyful, and sad times make a girl attractive." In line with the "Munekyun Bra," which shows off the natural beauty of the natural bust, the commercial slogan reads, "The more times a girl feels a "Kyū" (heartbeat), the more beautiful she becomes." 」 and captures Saeko's various natural expressions as she reveals her emotions.

The commercial begins with Saeko's makeup and styling, followed by footage of the advertising visual shoot. In it, Saeko, wearing Cheekyun Bras in various color patterns, shows a variety of natural expressions, from crying to laughing in sexy underwear to match the color of the bra. The special movie contains even more footage of Saeko's various changing expressions, along with the emotions that each color evokes.

Brand director Daichi Miura, who worked on this commercial, says the highlight of the movie is "the fact that we focused on the product concept of the Cheekyun Bra worn by Saeko, which is 'effortless beauty.'"

The Cheekyun Bra was created to fulfill the three elements that women look for in underwear: not too much push-up, beautiful bust makeup, and comfort. There are five colors named after flowers: "Sakura," "Black Lily," "Osmanthus," "Violet," and "Rose."
"2015 SPRING WITH SAEKO" SPECIAL VER. (53 seconds)