Oscar-winning actress Jennifer Lawrence stars in new Dior Icon Bag ad

Mar 4, 2015

Dior has released the new advertising campaign visuals for its iconic Be Dior bag, featuring actress Jennifer Lawrence as its muse.

The images were shot by Italian photographer Paolo Roversi. An architecturally pure and minimalist location was chosen to capture the Oscar-winning actress's natural aura. The white staircases and walls serve as a backdrop, further enhancing the beautiful design of the bag she is carrying.

The Be Dior bag is crafted from smooth leather and precious skin, and is adorned with silver foam shaped like the four letters of the brand's name, "D.I.O.R.", and leather-covered letter charms. It can be carried in a variety of ways, from over the shoulder to crossbody, to suit any style.
Be Dior Campaign - Making-of
HEW
  • Jennifer Lawrence appears in new "Be Dior" advertising campaign visuals
  • Jennifer Lawrence appears in new "Be Dior" advertising campaign visuals
  • Jennifer Lawrence appears in new "Be Dior" advertising campaign visuals
  • Jennifer Lawrence appears in new "Be Dior" advertising campaign visuals
  • Jennifer Lawrence appears in new "Be Dior" advertising campaign visuals
  • Jennifer Lawrence appears in new "Be Dior" advertising campaign visuals
  • Jennifer Lawrence appears in new "Be Dior" advertising campaign visuals
  • Jennifer Lawrence appears in new "Be Dior" advertising campaign visuals
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