Rihanna becomes ambassador for sock brand; capsule collection to be released in mid-September

Sep 4, 2015

American singer and fashion icon Rihanna has been appointed creative director and brand ambassador for California-based sock brand Stance. A capsule collection will be released in mid-September.
Stance was founded in California in 2010. To date, the brand has appointed artists, photographers, models, musicians, and other celebrities as muses, known as "PUNKS & POETS," who work with Stance to create the brand, proposing a new, rule-breaking style.
Now, as the latest member of "PUNKS & POETS," Rihanna will be working on capsule collections for multiple seasons. The collection, which will be released in mid-September, will include items such as "MOST WANTED" (3,500 yen), "ONE DOLLA" (3,500 yen), "PUNK N PATCH" (3,500 yen), "BITCH WHAT" (3,900 yen), "PEDI CURE" (3,900 yen), and "CANDY BARS" (3,900 yen).

On her appointment, Rihanna commented, "I've had a great relationship with Stance for a long time and am thrilled to be working with them on such a fun and creative project. This is an exciting new venture."
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  • Rihanna appointed creative director and brand ambassador for sock brand Stance
  • Sock brand "STANCE"
  • Sock brand "Stance"
  • Sock brand "Stance"
  • Sock brand "Stance"
  • Sock brand "STANCE"
  • Sock brand "Stance"
  • Sock brand "Stance"
  • Sock brand "STANCE"
  • Sock brand "Stance"
  • Sock brand "STANCE"
  • Rihanna appointed creative director and brand ambassador for sock brand Stance
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