"SO-EN meets HAKATA," a pop-up shop featuring brands selected by fashion magazine So-en, will be open on the 5th floor of Amu Plaza Hakata from September 9th to October 13th.

The pop-up shop marks the first collaboration between Amu Plaza Hakata and So-en. It will feature 11 brands selected by So-en, each with a new sensibility and power. The lineup of participating brands includes migh-T by KUMIKO WATARI, A.Dupre, RPKO, ko haction, Romei, One Piece and Tights, tete salon de chapeau, A fabulous day, Loistaa, INSTANT JEWEL, and KLOKA. Additionally, Amu Plaza Hakata will also host a "JR Hakata City Decoration Hub Jack," where every decoration within the building will be decorated in "SO-EN meets HAKATA" style.

In addition, to coincide with the pop-up shop, the image visual for "SO-EN meets HAKATA" will also appear in the October issue of "SO-EN," published on August 28th. The visual depicts a fashion-loving girl pulling out clothes from her closet and worrying about what to put together for the day. Exclusive model SUMIRE has been chosen as the image model for the key visual.