Emilio Pucci will be selling "THE PILOT EPISODE," a capsule collection by Massimo Giorgetti, who assumed creative director duties in April 2015, exclusively at four stores: Emilio Pucci Ginza, Isetan Shinjuku, Hankyu Umeda, and Shinsaibashi Daimaru. A pop-up shop is currently open at Center Park/The Stage #3 on the third floor of the Isetan Shinjuku main building. The collection, unveiled ahead of the new Emilio Pucci's SS16 collection, marks the brand's full launch. It features items with rhythmic patterns, including archival prints, the playful, comic-style new print "Tourists in Florence," and a new logo combined with the fleur-de-lis, a Florentine motif. The collection evokes the relaxed atmosphere typical of an Italian brand.