December is a month when many people give special gifts. The International Luxury Floor on the fourth floor of the Isetan Shinjuku Men's Building offers a wide selection of Christmas gifts.
Brands with large flagship stores in central Tokyo, such as Giorgio Armani, Salvatore Ferragamo, Dunhill, Ermenegildo Zegna, and Etro, are all gathered on one floor. Taking advantage of the department store's unique one-stop shopping environment, this Christmas season, the floor will focus on accessories and miscellaneous goods. In conjunction with the first floor, where demand for gifts is high, the floor will offer a wide selection of items perfect for Christmas gifts.
Giorgio Armani, a popular gift item on the floor, will add a double-faced cashmere scarf to its collection of leather items, which are popular every season. This year, the combination of royal blue, burgundy, black, and gray will add a touch of elegance to any Armani outfit. Cashmere stoles and scarves are also available from brands like Ermenegildo Zegna, Brioni, and Brunello Cucinelli, making them a popular gift item this season. Brightly colored accessories are also a trend this season. From Cucinelli's knit caps and Salvatore Ferragamo's two-tone leather accessories and gloves, to leather items like leather goods, Etro's Margot collection, featuring the brand's iconic paisley pattern, introduces wallets and key cases in blue, this season's key color, adding to the fun of choosing colors. Dunhill, which has regained popularity among younger generations thanks to its use as the official suit of the Japanese national soccer team, is showcasing its newly redesigned leather items and Gyro cufflinks, featuring semi-precious stones like topaz and garnet. The Chassis series, which includes bags and wallets, has received new designs and colors. This series, which means the framework (chassis) of an automobile, is characterized by a badge reminiscent of the dashboard of a classic car.
What is also not widely known is that many of the brands on this floor also offer men's fragrances. An increasing number of adult women are looking to give luxurious men's scents by brands such as Giorgio Armani, Ermenegildo Zegna, and Brioni as gifts, and the fact that they can compare and choose on the same floor seems to be a hot topic.
Text: Noda Tatsuya
