The "Bed & Bath Powder Room" corner on the 5th floor Living Room of the Isetan Shinjuku Main Building will host a "HAVE A GOOD SLEEP - Sleep with All Five Senses" event, themed around a comfortable sleep. The event will run from December 26th to January 12th, 2016.

This floor, which underwent a remodel last November, is based on the concept of "creating energy for tomorrow." It not only sells bedding, but also offers "good sleep consulting," a space dedicated to ensuring a good night's sleep. The consulting room, designed with careful attention to lighting, scent, and color, has seen overwhelming bookings to date. After listening to customer feedback, the store discovered that most customers are dissatisfied with their sleep.

Therefore, with a desire to improve sleep conditions and bring energy to Japan, the store planned to create a more advanced, truly valuable sleep concierge. This promotion was conceived as the first step in that endeavor. Elements of good sleep include maintaining a sleep environment that suits the season and changing bedding and clothing. This time, under the theme of "sensing with the five senses," items are categorized into five categories - touch, taste, smell, sight, and hearing - to clearly communicate the importance of good sleep.

For good sleep felt visually, the lineup includes eye pillows, eye masks, and picture books. For good sleep felt aurally, there are sleep CDs and audio devices with timers. For good sleep felt nasally, there are aromatherapy, linen water, and diffusers. For good sleep felt orally, there are cordial drinks and herbal teas. For good sleep felt through the skin, there is Wacoal's Sleep Science series, made with domestically produced materials, which is sold as an original Mitsukoshi Isetan line as sleepwear specialized for sleep. Other items available include hot water bottles and body pillows.

The sales manager in charge of the store commented, "Since we set up the consulting room, we've found that a lot of people are having trouble sleeping. We've also heard people say that they feel hesitant to go to the doctor, so we wondered if there might be a way to resolve this issue in the bedding section of a department store, where people can easily go, and that's how we came up with this promotion. Rather than just selling sleep aids, we hope to be able to help everyone achieve a good night's sleep by making suggestions based on their concerns. We have specialized stylists on the floor, such as sleep masters, pillow fitters, and sleep advisors, so we're happy to provide advice tailored to each individual."