On January 26th, Italian bag brand Orobianco published "The Miracle of Orobianco: How Craftsmanship and High Technology Combine to Create a New Market" (1,852 yen), a book chronicling the brand's growth. The book is written by Takagi Koichi, a leading figure in the brand bag business who has previously held executive positions at brands such as Anya Hindmarch and Limoa. His perspective explores the source of the brand's innovation through Orobianco's commitment to its products, its expansion into food and interior design, and its development of new materials. The book also explores the origins of artisanal manager Giacomo Valentini and his unique management techniques, including his "JUDO Marketing" marketing method. Why has the brand been able to sustain sales growth of over 20% each year? This book, revealing the secrets, is a valuable business read.