Bang & Olufsen, a Danish audio brand, reopens on the 5th floor of the Shinjuku Isetan main building

Mar 13, 2022

On March 16th, Isetan Shinjuku will reopen the living room on the 5th floor of the main building, featuring Bang & Olufsen, the Nordic Danish audio brand that offers a wide variety of products. The space has been coordinated around the theme of "Living with Bang & Olufsen," creating a high-quality, relaxing space that will make you feel like you're in your own living room.
URL: https://www.mistore.jp/shopping/feature/living_art_f2/audio2_l.html


A listening and listening space that feels like your own living room
Experience the sound and images of Bang & Olufsen in a high-quality, relaxing living room-like space that makes it easy to imagine your home audio scene. In addition, by regularly redecorating the furniture and interior, we will propose a lifestyle filled with sound by coordinating speakers that suit the space at the time.
At the time of opening, as a project unique to Isetan Shinjuku, we have achieved a coordination using Scandinavian furniture in conjunction with The Conran Shop. You can enjoy the entire space together with the sound of Bang & Olufsen.


Pre-release of speakers in the latest Gold Tone color, exclusive to Isetan Shinjuku
From March 16th to April 17th, the "Beolab 18", "Beolab 19" and "Beolab 28" speakers will be exhibited in the latest Gold Tone color exclusively at Isetan Shinjuku.
*All photos below are product images.

*The image is for illustrative purposes only.
"Beolab 18" brings together exquisite form, craftsmanship and performance

*Image is for illustrative purposes only.
"Beolab 19" subwoofer delivers powerful bass and a unique, sculptural design

*Image is for illustrative purposes only. "Beolab 28" delivers studio-grade sound in a slim, sleek design, perfectly suited to any space.


Product Lineup
We are pleased to announce the redesign of our shop, showcasing our full lineup. Our diverse product lineup includes the "Staged" category, featuring TVs and stereo speakers for a home theater experience; the "Flexible" category, featuring portable speakers with Wi-Fi connectivity for a stylish interior; and the "On The Go" category, featuring headphones, earphones, and portable speakers for enjoying high-quality sound in a variety of settings, both indoors and outdoors. Additionally, for a limited time until April 17, you can see the large-screen "Beovision Harmony 88" TV and the floor-mounted "Beolab 90" floor speakers in Gold Tone, exclusively at Isetan Shinjuku in Japan.


Purchases and inquiries will also be possible via the Mitsukoshi Isetan Remote Shopping app, allowing customers to enjoy a seamless shopping experience, checking item details, stock availability, and delivery dates in advance, all from their smartphone.
URL: https://www.mistore.jp/shopping/campaign/mirs_cp.html


Purchase Bonus
Customers who spend over 33,000 yen (tax included) will receive a Bang & Olufsen novelty gift.
*Offer ends while supplies last.


Overview
Opening Date: Wednesday, March 16, 2022
Location: Living Room, 5th Floor, Main Building, Isetan Shinjuku Store

*The event content may be changed or canceled due to unforeseen circumstances.



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PR TIMES
  • <Bang & Olufsen>
  • Beolab 18: A combination of exquisite form, craftsmanship and performance
  • Beolab 19 subwoofer delivers powerful bass and a unique, sculptural design
  • Beolab 28: Slim and smart, delivering studio-grade sound for any space
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