Jewelry brand CHAUMET opened a new store at Ginza Mitsukoshi on February 25th. The store was designed by Jean-Michel Wilmotte, a French architect who has also worked on the concepts for the brand's boutiques around the world.

Wilmotte's philosophy is to "make the most of the minimalist design," and the new space exudes elegance and sophistication. The new store will stock the Liens collection, which features a cross motif symbolizing the eternal bond between two people, as well as a variety of jewelry and watches, including the "Frisson" and "Plume" collections, which can be customized for bridal settings.

To commemorate the opening, the "Liens de Chaumet Premier Liens Pendant" (329,700 yen), which combines the Liens cross motif with a ring motif, will be available exclusively at the store.