BVLGARI will release its new men's fragrance, Aqua Amara Eau de Toilette (50ml/9,030 yen, 100ml/12,285 yen), on March 5th. Following in the footsteps of Aqua Pour Homme, released in 2004, master perfumer Jacques Cavalier continues to create the fragrance. While utilizing the aqua notes of Pour Homme, the new fragrance features a woody, aquatic, and citrus note, incorporating a high concentration of the highest quality natural ingredients and essences, including Sicilian mandarin, Tunisian neroli, and Indonesian patchouli and olibanum (frankincense). The rounded bottle recreates the color and texture of copper, a material prized in ancient times. A shampoo and shower gel with the same scent (200ml/4,200 yen) will also be released. Celebrating the beauty of water, the advertising campaign stars Spanish model Jon Kortajarena and was shot by photographer Mario Sorrenti.