UNITED ARROWS will launch its original label, BOW & ARROWS (hereafter "B&A"), targeting men in their 30s to 50s in April.

The concept of "B&A" is "modern relaxation." The brand focuses on comfortable, stress-free wear and a beautiful silhouette that makes mature men look great forever. The brand offers a wide variety of items based on two lines: the "Business Line" (30%) for business occasions and the "Sports Line" (70%) for off-time wear. 95% of the items are original and 5% are sourced. The main prices for the Sports Line are 49,000 yen for jackets and coats, 9,800 yen for shirts, and 12,000 yen for knitwear and pants. The business line will include jackets priced at 69,000 yen, suits 78,000 yen, shirts 12,000 yen, knitwear 39,000 yen, pants 16,000 yen, and coats 59,000 yen.

Label stores bearing the new label name, "B&A Daimaru Umeda Store" and "B&A Daimaru Sapporo Store," will also open at the same time as the launch. The physical stores will be small-scale stores targeting the men's floors of department stores, and will also be developed in parallel through an online store.

Incidentally, "BEAUTY&YOUTH UNITED ARROWS," which is also operated by United Arrows as the label, will open its first overseas directly managed store in Songshan District, Taipei, Taiwan in May.