Giorgio Armani's iconic "GIORGIO ARAMNI la Prima" series has been available since its debut in 2019, now featuring over 200 bags and leather accessories. Perfect for both work and play, the series boasts simple designs and ample functionality that complement a variety of outfits. A wide variety of designs for bags, wallets, and more are released every season. 

This season, 31 new items will be released in the "GIORGIO ARAMNI la Prima" series. The first release includes metallic-colored bags and leather accessories. Each item is crafted from high-quality calfskin lamé leather. We'd like to introduce you to an item that will add a touch of glamour to your outfit and lift your spirits just by looking at it.
Handbag
It comes with a detachable shoulder strap, so it can be used as both a handbag and a shoulder bag. It's a mini size, measuring just 13.5cm tall, 19cm wide, and 9cm deep. Despite its gorgeous metallic colour, its mini size means it won't stand out too much, making it a piece that will match any fashion. The subtle brand logo on the front gives it an elegant impression.
 Bag (with detachable shoulder strap) 184,800 yen Dimensions: W19 H13.5 D9cm
Bag (with detachable shoulder strap) 184,800 yen Dimensions: W19 H13.5 D9cm
A bag charm in the same color and material is also available. One of the fun things about using the bag is finding a way to use it that suits your individual personality, such as storing small makeup items like lipstick or an AirPods case, or using it as a coin purse.
 Bag Charm 58,300 yen Size: W11 H9 D4cm
Bag Charm 58,300 yen Size: W11 H9 D4cm
Card Case
This accordion-style bag is divided into three compartments, making it easy to organize the contents and offering a large capacity. Not only can it be used as a business card holder or card case, but it is also recommended as a wallet for those who prefer cashless payments.
 Card case 58,300 yen Size W11.5 H8 D2.5cm
Card case 58,300 yen Size W11.5 H8 D2.5cm
The items introduced here are currently on sale at Giorgio Armani boutiques and on the official website. In addition to these new items, stores also carry a wide variety of bags and leather accessories from the "GIORGIO ARMANI la Prima" series.
*All prices include tax
[About Giorgio Armani]
A brand founded in Milan in 1975. The designer is Giorgio Armani. He revolutionized the fashion world with the introduction of his groundbreaking softly tailored unconstructed jacket, and has since continued to offer elegant, modern, and sophisticated designs that are pure and essential, free of pretense. Today, Giorgio Armani suits and dresses are worn by celebrities around the world, and are frequently seen on red carpets and other occasions.
Armani Official Website: https://www.armani.com
GIORGIO ARAMNI la Prima Special Page on the Official Website: https://bit.ly/3Jhci1c
Official Twitter: https://twitter.com/ARMANI_JAPAN
Official Facebook: https://www.facebook.com/armani.japan/
Official YouTube: https://www.youtube.com/Armani
Official Instagram: https://www.instagram.com/giorgioarmani/
Official LINE: https://lin.ee/jg1Lsbv

This season, 31 new items will be released in the "GIORGIO ARAMNI la Prima" series. The first release includes metallic-colored bags and leather accessories. Each item is crafted from high-quality calfskin lamé leather. We'd like to introduce you to an item that will add a touch of glamour to your outfit and lift your spirits just by looking at it.
Handbag
It comes with a detachable shoulder strap, so it can be used as both a handbag and a shoulder bag. It's a mini size, measuring just 13.5cm tall, 19cm wide, and 9cm deep. Despite its gorgeous metallic colour, its mini size means it won't stand out too much, making it a piece that will match any fashion. The subtle brand logo on the front gives it an elegant impression.
 Bag (with detachable shoulder strap) 184,800 yen Dimensions: W19 H13.5 D9cm
Bag (with detachable shoulder strap) 184,800 yen Dimensions: W19 H13.5 D9cmA bag charm in the same color and material is also available. One of the fun things about using the bag is finding a way to use it that suits your individual personality, such as storing small makeup items like lipstick or an AirPods case, or using it as a coin purse.
 Bag Charm 58,300 yen Size: W11 H9 D4cm
Bag Charm 58,300 yen Size: W11 H9 D4cmCard Case
This accordion-style bag is divided into three compartments, making it easy to organize the contents and offering a large capacity. Not only can it be used as a business card holder or card case, but it is also recommended as a wallet for those who prefer cashless payments.
 Card case 58,300 yen Size W11.5 H8 D2.5cm
Card case 58,300 yen Size W11.5 H8 D2.5cmThe items introduced here are currently on sale at Giorgio Armani boutiques and on the official website. In addition to these new items, stores also carry a wide variety of bags and leather accessories from the "GIORGIO ARMANI la Prima" series.
*All prices include tax
[About Giorgio Armani]
A brand founded in Milan in 1975. The designer is Giorgio Armani. He revolutionized the fashion world with the introduction of his groundbreaking softly tailored unconstructed jacket, and has since continued to offer elegant, modern, and sophisticated designs that are pure and essential, free of pretense. Today, Giorgio Armani suits and dresses are worn by celebrities around the world, and are frequently seen on red carpets and other occasions.
Armani Official Website: https://www.armani.com
GIORGIO ARAMNI la Prima Special Page on the Official Website: https://bit.ly/3Jhci1c
Official Twitter: https://twitter.com/ARMANI_JAPAN
Official Facebook: https://www.facebook.com/armani.japan/
Official YouTube: https://www.youtube.com/Armani
Official Instagram: https://www.instagram.com/giorgioarmani/
Official LINE: https://lin.ee/jg1Lsbv


















