Shinjuku Isetan is filled with cats! Sunday Issue opens exclusive cat shop

Feb 20, 2014

To celebrate Cat Day on February 22nd, Shibuya gallery SUNDAY ISSUE is hosting a pop-up shop, "Cat's ISSUE POP-UP STORE@ISETAN," at Isetan Shinjuku Main Building's second-floor The Stage #2 until February 24th. The gallery launched "Cat's ISSUE" in 2013, a project to promote cat obsession with cats, in collaboration with cat-loving creators. A cat-themed exhibition was held at the Shibuya gallery, marking its second time. More than 30 artists and brands are exhibiting and selling original cat-themed works at Isetan. Many exclusive and collaborative products are available, including custom cushions made from photos of cats brought by customers and merchandise modeled after the beloved cat of musician Miu Sakamoto, who is a self-proclaimed cat lover. The venue will feature a panel of cat illustrations by illustrator Miyake Ryuto, displaying 120 photos selected from over 1,000 photos of beloved cats submitted in advance via Instagram. Also on the second floor of the main building, the TOKYO Kaihoku pop-up shop for "MELANTRICK HEMLIGHT," featuring cats, and the Global Closet Gallery will host a "Bakeneko Uchiwa" (Cat Fan) exhibition by yokai illustrator Ishiguro Ayako, simultaneously making for a truly cat-filled week. On the first day of the event, so many cat fans attended that entry was limited. Some items, such as original tin badges and pouches, have already sold out. Also, on February 22nd, Cat Day, Miu Sakamoto will host a "Cat Live & Talk" with guest musician Kunihiro Kazuki. The event will include a talk show, mini-live performance, and autograph session (registration is now closed). During the event, the first 400 customers who purchase products worth 5,250 yen or more at the shop will receive a limited edition of The Cat's Whiskers EXTRA ISSUR, a newspaper launched through crowdfunding.

Exhibiting artists include AURA, aquadrops, ANAM, Ishiguro Ayako, wisut ponnimit, VL by VEE, GANORI, CAHON, Curly Collection, CANDLE STUDIO MAGIERA, 935 Hand-knitted, Kosuge Kumi (EHEHE), simmon, SAYHELLO, SUPERSWEET, Seki Taichiro, Selieu, Takagi Koichiro, decoupage, Kiiro, TORAI DU MONDE, Nagayama Chika, Niroak, Hallelujah, PAUL&JOE SISTER, bortsprungt., Yamaguchi Nanako, Yamada Ami, Yammart, LAMEDALICO, Little Black Swan, lilikante, Watabe Satomi, Sakai Keito, Miyake Ryuto, Morimoto Shohei, and TRIBUNE by SUNDAY ISSUE.
高橋果内子
  • "Cat's ISSUE POP-UP STORE@ISETAN" now open
  • You can order an original cushion using a photo of your cat.
  • Aura's hat with a cute cat motif.
  • "CAHON" brooch
  • Shoes from the leather fashion brand "Einam"
  • The mobile features a cat and girl motif.
  • Cat rosette created by creator Koichiro Takagi
  • The Sunday Issue pouch has a cat's face printed on it.
  • Curly Collection pouch
  • Bosh Plumette dress
  • Clothes with cats printed on the fabric are also on sale.
  • Ceramic brooch by ceramic artist Asami Yamada
  • 120 photos were exhibited from those submitted in a pre-event Instagram campaign.
  • 120 works selected from over 1,000 submissions are on display.
  • Ayako Ishiguro's "Bakeneko Fan Exhibition" at the Global Closet Gallery on the second floor of the main building of Isetan Shinjuku
  • Ayako Ishiguro's "Bakeneko Fan Exhibition" at the Global Closet Gallery on the second floor of the main building of Isetan Shinjuku
  • Ayako Ishiguro's "Bakeneko Fan Exhibition" at the Global Closet Gallery on the second floor of the main building of Isetan Shinjuku
  • The Cat Whiskers is a newspaper that explodes with creators' own obsession with cats.
  • February 22nd is "Cat Day," so we're holding a cat-themed event.
  • Miu Sakamoto will hold a talk show and mini live on the 22nd
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