Continuously exploring and interacting with new and evolving scenarios and cultural expressions, Prada has partnered with Ubisoft, a leader in the games and creative industries and creator of unique entertainment experiences, to introduce Prada Linea Rossa items to the outdoor sports game Riders Republic®, available from February 8th.
Riders Republic® is a massive multiplayer arena where players can experience the thrill of outdoor sports in the majestic American National Parks. Players can connect, compete, and perform tricks with other players through exciting sports such as mountain biking, skiing, snowboarding, wingsuiting, and rocket wingsuiting. The game world also becomes a new platform for Prada Linea Rossa. Prada redefines modern luxury by fusing high-performance sportswear with flattering silhouettes, translating its performance urban designs, crafted with innovative technology and textiles, into the virtual world of Riders Republic®. This pioneering partnership allows players to customize their character with Prada Linea Rossa apparel (The Flame, Wild Stripe, and Camouflage Rock) and sports gear (skis, snowboards, and mountain bikes) created exclusively by Prada for the game. Starting February 8, players can explore areas decorated with Prada Linea Rossa colors in the Riders Republic® social hub and take part in new themed experiences. Players can also earn exclusive apparel by participating in weekly challenges in the "Shackdaddy Bandits," completing Prada-sponsored programs in the game, or competing against opponents in the permanent "Prada Beyond The Line" event, one of many special content opportunities.
The Prada Linea Rossa looks featured in "Riders Republic®" feature highly active silhouettes that reinterpret iconic prints with a street vibe, and emphasized graphics for a powerful visual impact.
The Flame
The iconic flame print defines the look in vibrant colors evoking a dynamic, sporty world. In nighttime settings, the look glows for increased visibility.
Wild Stripes
The irregular lines evoke the world of animal patterns. This pattern creates a contrast in snowy landscapes while also providing a camouflage effect. The oversized red Prada Linea Rossa emblem on the back of the jacket adds to the visual effect.
Camouflage Rock
Prada's historic camouflage shapes are given a more graphic, geometric treatment, enhancing the dynamic appeal of the look. The colours are dark. The back of the jacket features an oversized red Prada Linea Rossa emblem, adding a visual impact.
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