Founded in Switzerland in 1862, Mammut celebrates its 160th anniversary this year. Mammut, which began as a rope manufacturer, has consistently innovated and created hit products for outdoor apparel and gear. This year, marking its 160th anniversary, the company will continue to deliver many "ultimate experiences" to everyone.
Mammut will launch its Spring/Summer collection commemorating its 160th anniversary on February 10th. As part of the campaign starting in February, members will receive a free bandana printed with five of Mammut's historic logos. Also, starting on the same day, limited-edition items commemorating the 160th anniversary will go on sale. Furthermore, starting on March 10th, an exhibition event will be held in Shibuya to showcase Mammut's history and future of innovation, as well as the allure of the mountains.
【160 Years of History】
Mammut was founded in 1862 in Dintikon, Switzerland, as a rope manufacturer. Starting out as a manufacturer of agricultural ropes, over time, their use shifted to mountaineering ropes. In 1964, they developed the first single rope certified by the international mountaineering organization UIAA, establishing themselves as a rope brand. In 1984, they launched a comprehensive collection including apparel, carabiners, and harnesses, evolving from a hardware brand to a comprehensive mountain brand. The "Extreme Collection," released in 1995, is Mammut's flagship model, developed in collaboration with top athletes. Using cutting-edge materials and advanced technology, they uncompromisingly pursue functionality and quality, creating many innovative products that have even won prestigious awards. As of 2022, the Extreme Collection, renamed "Eiger Extreme," remains Mammut's flagship collection, and continues to be developed in collaboration with top athletes, providing innovative products to a wide range of customers. Mammut will continue to create many innovations in the future, building on the innovative genes it has cultivated over 160 years.
The company was founded as a rope manufacturer in Dintikon, Switzerland. Mammut means mammoth in German.
"Eiger Extreme" Developed in Collaboration with Top Athletes[Limited Edition 160th Anniversary Items Now Available]
The 2022 Spring/Summer Collection will also feature limited edition items commemorating the 160th anniversary. A total of six styles will be available, including soft shells, hard shells, and T-shirts. The first item to be released will be the soft shell, which will go on sale on February 10th. The soft shell is a new model made from environmentally friendly materials. It features a distinctive monogram pattern with the "MAMMUT" logo on the outer fabric, making it a jacket worthy of the 160th anniversary.
*Other 160th anniversary items will be released sequentially from February 10th onwards
A soft shell jacket made from environmentally friendly materials. The MAMMUT logo is featured in the monogram.
160 Years SO Hooded Jacket Men (160 Years SO Hooded Jacket Men) / 28,600 yen *On sale from February 10th
【Mammut 160 Years of Innovation Exhibition - All for the Enjoyment of the Mountains】
The "Mammut 160 Years of Innovation Exhibition - All for the Enjoyment of the Mountains" will be held at SAI Gallery (Shibuya, Tokyo) from March 10th to 13th. Mammut was founded in Switzerland in 1862 as a rope manufacturer, and has continued to innovate for 160 years, honed in the harsh Swiss mountain environment. This exhibition will feature past innovative products on display in Japan for the first time. Visitors can see everything from the brand's earliest climbing rope models, which are the origins of the brand, to successive generations of products in the flagship Eiger series. These products were created for playing and enjoying the mountains. In addition, the exhibition will introduce the latest innovations, the development stories of environmentally friendly products, and the journeys of people who have challenged themselves in the mountains. There will also be a photographic exhibition of "beautiful natural landscapes that deserve protection" from all over Japan.
Early ropes from Mammut, a company founded as a rope manufacturer, will also be imported from Switzerland.
The exhibition will also include the history of the Eiger Extreme, from the model released in 1995 to the current model.
Innovative products and history developed over the past 160 years will be exhibited for the first time in Japan.Name: "Mammut 160 Years of Innovation Exhibition - All for Enjoying the Mountains"
Date and Time: March 10-13, 2022, 11:00 AM - 9:00 PM
Exhibition Venue: SAI Gallery (RAYARD MIYASHITA PARK South, 3F)
Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Admission: Free
Date and Time: March 10-13, 2022, 11:00 AM - 9:00 PM
Exhibition Venue: SAI Gallery (RAYARD MIYASHITA PARK South, 3F)
Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Admission: Free
【"Innovation To celebrate the launch of the 2022 Spring/Summer collection, including limited-edition 160th anniversary items, the "Innovation Continues!" campaign will be held at Mammut stores nationwide, the official online store, and select authorized retailers from February 10th. Customers who spend over 15,000 yen (tax included) on Mammut products will receive a free "Mammut 160th Anniversary Original Bandana." For more information, please see the official online store news. The "Mammut 160th Anniversary Original Bandana" features five historical Mammut logos, from the first to the present. Each logo features a mammoth as a symbol of strength and durability. The first logo featured the German word "SEILE," meaning rope, while the second added the French word "CORDES." The subsequent logo evolved to include the broader "GARANTIE" (guarantee) to reflect the expansion of the product lineup. Furthermore, in the logo from 1994, the previous version of the current one, the mammoth is facing in a different direction, expressing a strong will to innovate towards the future. Official online store news: https://www.mammut.jp/news
Original bandana printed with five logos from the past【ABOUT MAMMUT】
Founded in Switzerland in 1862 as a rope manufacturer, Mammut is celebrating its 160th anniversary this year. An outdoor brand that offers high-quality products and an unparalleled brand experience. For 160 years, the brand has consistently pursued safety and innovation, earning it a reputation as a leading global premium brand. Its product lineup, which combines sophisticated design with exceptional functionality, is unparalleled in its breadth and depth, encompassing apparel, footwear, backpacks, ropes, climbing hardware, and avalanche safety. As one of the world's most historic and traditional outdoor brands, the brand operates in approximately 40 countries and regions worldwide. In Japan, the brand continues to expand, with 11 directly managed stores in major cities such as Sapporo, Sendai, Tokyo, Yokohama, and Fukuoka, and its products sold at approximately 400 retailers nationwide.
URL: https://www.mammut.jp/topics/explore-heritage
Brand name
English: MAMMUT
Japanese: Mammut
English: MAMMUT SPORTS GROUP JAPAN
Japanese: Mammut Sports Group Japan
4F Daiwa Jingumae Building, 2-4-11 Jingumae, Shibuya-ku, Tokyo 150-0001
TEL: 03-5413-8597
Website: https://www.mammut.jp/
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