Molton Brown, recognized by celebrities around the world including the British Royal Family and five-star hotels around the world, will be holding the brand's first-ever exhibition event, "The MOLTON BROWN MUSEUM," for a limited time only from February 4th to February 28th, 2022, at Vulcanize London @ The Playhouse in Minami-Aoyama, Tokyo.

Botanical Haircare Collection
This exhibition event will reveal the new sustainable Botanical Haircare Collection, which was created in accordance with the founder's will, as well as the previously unknown origins and history of Molton Brown, which was founded as a hair salon in London in 1971, and the behind-the-scenes manufacturing process that has continued to focus on Made in England since the company's founding.

Plenty of events where you can experience Molton Brown!

1. Image Exhibit Tracing the Brand's History from its Founding to the Present
This image exhibit will give you a glimpse into the behind-the-scenes manufacturing process, including never-before-seen photos of Molton Brown's salons taken in the 1970s when the brand was founded on London's South Molton Street, as well as footage of the herbs essential to Molton Brown products being cultivated in London's underground tunnels. Experience Molton Brown's commitment to using no chemical ingredients, a tradition that has been maintained since the brand's founding.

The salon at the time of its founding
Hydroponic herb cultivation

2. Bottle painting service by calligraphy artist Shimano Maki
For the first time, Maki Shimano, a popular calligraphy artist and instructor at Vulcanize Academy, will hand-paint initials or lucky words that will bring happiness into each bottle, making this a perfect White Day gift! Shimano will actually be visiting the store on February 23rd (Wednesday, national holiday) and February 25th (Friday) to give demonstrations!
Period: February 4th (Friday) - February 25th (Friday) / Price: 550 yen (tax included) per spot
* Demonstrations will only be available for two days, February 23rd (Wednesday, national holiday) and February 28th (Friday).
* Applies to products purchased. A separate hand painting fee of 550 yen (tax included) will be charged.
* Advance registration begins on February 4th (Friday). As there are limited numbers available, registration will close once the planned slots are filled.
Calligraphy artist Maki Shimano
Hand-painted bottle
Hand-painted tube
3. Limited time only! Receive a free mini bottle of Molton Brown!
To commemorate the opening of “The Molton Brown Museum”, customers who purchase Molton Brown products worth 5,500 yen or more (tax included) during the event will receive a sample bottle of a popular fragrance on a first-come, first-served basis, and customers who purchase 11,000 yen or more (tax included) will receive an original drawstring bag featuring an illustration of Molton Brown hair salons. Numbers are limited, so hurry!
* Gifts are limited in number and will be given away while supplies last.

Free sample bottle
Free drawstring bag

【Click here for more details about the event】
https://vulcanize.jp/media/topics/the-moltonbrown-museum-events/

【About the event venue】
Vulcanize London @ The Playhouse (5-8-5 Minami-Aoyama, Minato-ku, Tokyo)
Business Hours: 11:00 - 20:00 / Irregular Holidays Tel. 03-5464-5255



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