Coach has announced its Spring 2022 campaign, featuring members of the Coach family, including Kōki, Dean Fujioka, Jennifer Lopez, Megan Thee Stallion, Noah Beck, and Wisdom Kaye.
Coach Creative Director Stuart Vevers collaborated for the first time with director and photographer Tyler Mitchell to create the campaign. The campaign reimagines Coach's iconic "horse and carriage" for a new generation, while also creating a pop, graphic interpretation of the house logo, beloved since the 1950s.
© 2022 Tyler Mitchell
Exploring Coach's legacy through the lens of pop culture, the campaign, “That's My Ride”, playfully evokes nostalgic vehicle scenes from movies and music. The campaign features scenes of each Coach family member getting around town using their own mode of transportation, such as Kōki riding a scooter that he hopes to ride one day, Dean Fujioka riding a car, his everyday mode of transportation, and Lopez riding bicycles with fellow BMX riders, portraying them moving forward into the future.
https://youtu.be/Kv5iy6gbMAE
https://youtu.be/9VSJXiargQM
The campaign not only showcases Coach's Spring 2022 collection, but also Stuart Vevers's vision for this season, subverting American classics through the lens of "now." The dual-gender "Horse & Carriage" collection for women and men features a wide range of leather goods, including the "Field Tote" and "Hitch Back Pack," as well as ready-to-wear pieces, including pop-colored hoodies and t-shirts. "Spring 2022 is a joyful, optimistic celebration of Coach icons from a new perspective," says Vevers. "It embodies what I love about Coach: how our heritage becomes a platform for authentic expression and bold ideas that shape the future." Filmed in cities around the world, the campaign also features new Coach ambassadors Dean Fujioka and Shawn Dou, TikTok star Parker Kit Hill, and comedian Elsa Majimbo.
[Items worn] All prices include tax
Kōki, Field Tote 22 66,000 yen Hoodie 37,400 yen
Dean Fujioka Crossbody 70,400 yen Hoodie 37,400 yen
EDITORIAL CREDIT: © 2022 Tyler Mitchell
IMAGE CREDIT: Courtesy of Coach
SOCIAL MEDIA: @Coach; #CoachNY; @Koki; #Koki; @tfjok; #DeanFujioka
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive, courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
Coach Creative Director Stuart Vevers collaborated for the first time with director and photographer Tyler Mitchell to create the campaign. The campaign reimagines Coach's iconic "horse and carriage" for a new generation, while also creating a pop, graphic interpretation of the house logo, beloved since the 1950s.
© 2022 Tyler MitchellExploring Coach's legacy through the lens of pop culture, the campaign, “That's My Ride”, playfully evokes nostalgic vehicle scenes from movies and music. The campaign features scenes of each Coach family member getting around town using their own mode of transportation, such as Kōki riding a scooter that he hopes to ride one day, Dean Fujioka riding a car, his everyday mode of transportation, and Lopez riding bicycles with fellow BMX riders, portraying them moving forward into the future.
https://youtu.be/Kv5iy6gbMAE
https://youtu.be/9VSJXiargQM
The campaign not only showcases Coach's Spring 2022 collection, but also Stuart Vevers's vision for this season, subverting American classics through the lens of "now." The dual-gender "Horse & Carriage" collection for women and men features a wide range of leather goods, including the "Field Tote" and "Hitch Back Pack," as well as ready-to-wear pieces, including pop-colored hoodies and t-shirts. "Spring 2022 is a joyful, optimistic celebration of Coach icons from a new perspective," says Vevers. "It embodies what I love about Coach: how our heritage becomes a platform for authentic expression and bold ideas that shape the future." Filmed in cities around the world, the campaign also features new Coach ambassadors Dean Fujioka and Shawn Dou, TikTok star Parker Kit Hill, and comedian Elsa Majimbo.
[Items worn] All prices include tax
Kōki, Field Tote 22 66,000 yen Hoodie 37,400 yen
Dean Fujioka Crossbody 70,400 yen Hoodie 37,400 yen
EDITORIAL CREDIT: © 2022 Tyler Mitchell
IMAGE CREDIT: Courtesy of Coach
SOCIAL MEDIA: @Coach; #CoachNY; @Koki; #Koki; @tfjok; #DeanFujioka
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive, courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
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