Stella McCartney has revamped its signature fragrance, STELLA, to be released on February 18, 2015.

In conjunction with this revamp, Stella McCartney is launching a new advertising campaign. Model Lala Stone is featured in the images, one of which features her playfully holding the bottle between her dewy lips. The other image combines Lala's sensual body lines with the Stella bottle, creating a bold and sexual image.

The new STELLA fragrance also comes with a new, vibrant design featuring a plum-colored background with scattered gold dots. The same plum color is also used on the bottle, and its gradation, inspired by the brilliance of amethyst, hints at the sophisticated world of Stella. The new Stella lineup includes two types: Eau de Parfum (10,200 yen/50ml) and Body Lotion (4,900 yen). The top notes are soft rose floral, fresh mandarin essence, and light peony. The middle notes are saturated with rose, a symbol of femininity, and the powerful base note of amber brings the soft floral scent together in a bold and sexy way.