ISETAN Salon de Parfum, a fragrance event held at Isetan Shinjuku from November 26th to December 1st, offers basic knowledge about fragrances and tips on choosing the perfect fragrance to match the image of the woman you want to become. Advanced level:
Just as you change your outfit to suit the occasion and enjoy fashion, you also want to change your scent. Advanced fragrance lovers also want to be particular about where they apply fragrance. Since fragrance generally dissipates from the bottom up, applying it from the waist down is best for a subtler scent.
For a longer-lasting scent, apply it to the waist; for a more moderate scent, apply it to the back or lower back. Applying it to the thighs, knees, or ankles leaves a lingering scent that lingers behind you as you walk. The wrists are the most effective places to apply fragrance, while the hair and nape are great for subtle fragrance application, the shoulders and arms are great for self-indulgence, and the décolleté and chest area are best for more advanced fragrance lovers, as they allow the scent to be felt directly by the nose.
■ Women prone to romance should be sweet and elegant
For elegant women who are particular about brand-name fashion and are aware that they are prone to romance, we recommend a creamy, rich, warm fragrance.
A sweet, sensual scent is a must, such as Maison Francis Kurkdjian's Lumiere Noir Pour Femme Eau de Parfum (70ml/20,800 yen), which has a unique scent that combines rose with the spices of cumin and pimento, patchouli, and daffodil, or JEAN PATOU's Joy Forever Eau de Toilette (50ml/14,500 yen), which has a secret blend of rose with notes of cedarwood, jasmine, and bergamot.
■ A unique fragrance that makes cool women mysterious
A mysterious scent with spices and woody notes is perfect for cool women who like stylish textures like leather and who look good in pants and jackets.
"Oolong Infinie" Cologne Absolu (100ml/16,000 yen) from "atelier cologne" is a unique blend of blue tea, bergamot, smoke, and leather, and is recommended for those who feel that current fragrances are not enough.
The fragrance festival "ISETAN Salon de Parfum" introduced at the beginning will feature special kits that can only be purchased at the venue, as well as fragrances exclusive to Isetan Shinjuku. There will also be luxury items on display, such as BOND No.9's New York Patchouli Parfum (50ml/38,000 yen), which expresses New York itself through its scent, and Penhaligon's Peony Extrait Parfum (30ml/150,000 yen), which comes in a beautiful handmade bottle made from British crystal glass.
During the event, there will also be seminars on personal fragrance advice and how scents affect the brain, providing an opportunity for everyone from beginners to advanced fragrance lovers to enjoy the world of fragrance.
Click here for an introductory version.
