Isetan Shinjuku will be holding a
The World of the 2022 Pre-Spring Collection
Designer Maiko Kurokawa returned to her roots to create this collection, born from the various textures and color palettes she collected in the rich nature of Nagano, where she was born and raised. Inspired by scenes such as algae sparkling with a soft light in a pond and moss spreading across the ground, the color palette has a fresh and energetic green as its key tone, and the natural nuances of young leaves that evoke the budding of life, the color of dead leaves piled up under snow, and military olive bring a sense of calm and purity to the collection. It is a lineup that foreshadows the arrival of spring.
＜Isetan Mitsukoshi Exclusive Item＞
＜Mame Kurogouchi＞Dress 31,900 yen
(Sizes: 1, 2 / 100% cotton)
This dress has an appealingly elegant look, despite being made from relaxed 100% cotton jersey material. Exclusive to Isetan Mitsukoshi, it comes in a nuanced green colour inspired by the leaf green of this season's colour palette. The dress, which the designer hopes will be worn daily rather than on special occasions, is embodied in this dress, which is lavishly decorated with covered buttons on the back to create a sophisticated mood, while the zipper makes it easy to put on and take off for everyday use. With a slit in the back and a mermaid curve from the waist to the hem, you can fully experience the identity of Mame Kurogouchi, making this a must-have piece for your first Mame Kurogouchi look.
Mame Kurogouchi Cut and Sew ¥19,800
(Sizes: 1, 2 / 100% Cotton)
This 100% cotton long-sleeved top with an appealing, high-quality look is now available in a nuanced green color exclusive to Etsu Isetan. The unique firmness gives it an elegant impression despite being made of cotton, and the relaxing, light feel makes it suitable for any everyday occasion. While slightly masculine, the rounded, three-dimensional silhouette creates a sensual mood when paired with high-waisted bottoms or a pencil skirt, making this a highly versatile piece.
＜Mame Kurogouchi＞ Coat 110,000 yen
(Sizes: 1, 2 / Body: 70% cotton, 30% nylon; Collar and flap: 89% linen, 11% nylon)
This military coat features a stand-up collar and pocket flaps with cord embroidery, crafted in a special order navy color. The iconic, slightly oversized, beautifully curved form, characteristic of ＜Mame Kurogouchi＞, is striking within the vintage military style. The fabric is light yet firm, and you can enjoy changing the silhouette by tying the string cord at the waist, which is placed higher than usual.
"Isetan Style Mame Guide Vol.4" Released
"Isetan Style Mame Guide" is a serialized series in which guides who are in love with beans share their personal love for beans. In Vol.4, five Mame guides share their special "Mame Day" that will make you want to wear Mame Kurogouchi. In order to spread scenes of people wearing Mame Kurogouchi on social media, we will deliver content that will be useful for people who love beans to share their "#MameDay".
▶Special feature page "Isetan-style Mame Guide vol.4"
https://www.mistore.jp/shopping/feature/women_f2/restyle_mame_7_w.html
Information
＜ Mame Kurogouchi 2022 Pre Spring Collection ＞POP UP
Wednesday, January 26th – Tuesday, February 1st
Isetan Shinjuku Store, Main Building 3rd Floor, Center Park / Promotion
Isetan Mitsukoshi Online Store URL: https://www.mistore.jp/shopping/brand/women_b/012249.html
*New products from the 2022 Pre Spring Collection will be available on the online store from 8pm on Wednesday, January 26th.
▶ReStyle Official Instagram
＠restyle_isetan_shinjuku
*All prices include tax.
*Event details may be changed or canceled due to unforeseen circumstances.
Click here for company press release details
The press releases published in this article are provided by PR TIMES Inc. and are published verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
