On January 18, 2022, Swiss luxury brand Bally announced the appointment of Rhuigi Villaseñor as Creative Director.
In his new role, Villaseñor will oversee the brand's overall artistic direction. His first collection for Bally is scheduled for Spring/Summer 2023.
Born in Manila, Luigi Villaseñor is the founder, CEO, and creative director of Rhude, a brand he has served as since 2015. Villasenor began his career in Los Angeles and credits his passion for design and understanding of clothing construction to his mother, a tailor, and his father, an architect.
A Filipino-American citizen who grew up on several continents before moving to the United States at age nine, Villasenor is considered one of today's most promising fashion talents. His ready-to-wear and accessories business, coveted by celebrities around the world, allows Villasenor to reach a diverse audience, and he is gaining momentum through lifestyle partnerships in homewares and automotive.
Villasenor's unique reinterpretation of the modern wardrobe references iconic American elements, while incorporating nostalgia that evokes a childhood spent closely observing his idolized cultures through a foreign lens. His work blends luxury techniques with streetwear elements. Villasenor will be based between Los Angeles and Switzerland.
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In his new role, Villaseñor will oversee the brand's overall artistic direction. His first collection for Bally is scheduled for Spring/Summer 2023.
Born in Manila, Luigi Villaseñor is the founder, CEO, and creative director of Rhude, a brand he has served as since 2015. Villasenor began his career in Los Angeles and credits his passion for design and understanding of clothing construction to his mother, a tailor, and his father, an architect.
A Filipino-American citizen who grew up on several continents before moving to the United States at age nine, Villasenor is considered one of today's most promising fashion talents. His ready-to-wear and accessories business, coveted by celebrities around the world, allows Villasenor to reach a diverse audience, and he is gaining momentum through lifestyle partnerships in homewares and automotive.
Villasenor's unique reinterpretation of the modern wardrobe references iconic American elements, while incorporating nostalgia that evokes a childhood spent closely observing his idolized cultures through a foreign lens. His work blends luxury techniques with streetwear elements. Villasenor will be based between Los Angeles and Switzerland.
Click here for company press release details
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