Eyewear brand Zoff's new store, Zoff Marche, will open inside AEON Mall Makuhari New City, which opens on December 20th.

Aiming to create a space where families can enjoy choosing glasses, the store's white interior is decorated with market-themed tents and neon signs, creating a fun and bright atmosphere. The fixtures and posters have been designed to be easy for children to see. There will also be a glass-enclosed processing plant where customers can observe the eyeglass-making process.

Exclusively at Zoff Marche, children's sunglasses "Zoff UV FIGHTER" (3-piece set 1,050 yen, individual pieces 420 yen), popular at Zoff's KidZania Pavilion, will be on sale. There are 320 possible combinations of front, lens, and temple, and the lenses are UV400 resistant. Other items available include the "Disney Collection" that parents and children can enjoy together, the lightweight and durable "Zoff SMART," and "Zoff RUNNING With Q" designed by Naoko Takahashi, allowing customers to choose items to suit their lifestyle.

As an eye care company, Zoff is active in informing children about the importance of protecting their eyes from an early age and the fun of wearing glasses. It opened a store in KidZania in October 2012, offering activities that allow customers to experience being a Zoff store clerk.