Parisian fragrance brand Diptyque opens first flagship store in Japan in Minami-Aoyama

Dec 13, 2013

Parisian fragrance brand Diptyque has opened its first flagship store in Japan in Minami-Aoyama, Tokyo. The store's address is 5-6-15 Minami-Aoyama, Minato-ku, Tokyo. The store's design is themed around a fusion of Western and Japanese styles. The entrance evokes a Japanese garden with its stone paving and plantings, while the interior features shelves made of Raku ware tiles and walls with gold alphabet motifs. A tower of over 500 candles, large and small, rises from the center. The three-story building features a shop on the first floor, a fragrance workshop space on the second floor, and offices on the third floor. To commemorate the opening, the Aoyama store will also be offering exclusive "Tokyo" candles (6,825 yen) with plum and cherry blossom scents, "Paris" candles (6,825 yen) with lily of the valley and linden flower scents, and lanterns featuring each city (12,600 yen each). Also available for a limited time are Christmas candles (7,875 yen) themed around the theme of "Festival of Lights" in three colors: orange, green, and purple. Limited-edition gift sets from the 2013 Holiday Collection are also available. Standard items include fragrances, scented candles, oval soap, and a Mediterranean-inspired skincare series. Popular items include the "BAIES" fragrance and candle, which combines blackcurrant and rose, and an hourglass-shaped diffuser (15,750 yen). Gift wrapping is also Japanese-inspired, featuring three layers of tissue paper, each colored to represent the scent, layered like origami. Kazuhisa Fukuzumi, president and CEO of Diptyque Japan, said, "Japan has long been a market that Diptyque has focused on as we expand globally. Our initial budget for our first store in Japan was four times larger than originally planned, as we were determined to create the best possible product. We plan to continue expanding our stores, striving to create and design stores that suit each city."
編集部
  • "Diptyque" fragrance series
  • Diptyque Aoyama store exclusive candles and lanterns
  • Diptyque Aoyama store's candle tower
  • Diptyque Japanese-style tissue wrapping
  • Kazuhisa Fukuzumi, President and CEO of Diptyque Japan Co., Ltd.
  • Hourglass-shaped diffuser
  • Diptyque Aoyama store entrance
  • Inside the Diptyque Aoyama store
  • Christmas Collection
  • Colored candles
  • Colored candles
  • Diptyque Fragrance Oval
  • Diptyque skincare series lined up
  • Diptyque fragrances lined up
  • Inside the Diptyque Aoyama store
  • Limited edition gift set from the 2013 Holiday Collection
  • Inside the Diptyque Aoyama store
  • Inside the Diptyque Aoyama store
  • Inside the Diptyque Aoyama store
  • Inside the Diptyque Aoyama store
  • Inside the Diptyque Aoyama store
  • Inside the Diptyque Aoyama store
  • Diptyque skincare collection
  • Diptyque skincare collection
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