Bvlgari presents the joy of spring with the Japan-exclusive "Primavera" collection

Jan 13, 2022
"Primavera" means spring in Italian. Spring is the season when nature breathes life into the world and the heart leaps with the vibrant colors of flowers in full bloom. Bvlgari presents the Japan-exclusive "Primavera" collection, which embodies the charm and vibrant energy of this enchanting season.


From left
"Bvlgari Logo" Tote Bag in Calfskin / W33×H26×D11.5cm 401,500 yen
"Bvlgari Logo" Tote Bag in Calfskin / W21×H17.5×D8.5cm 319,000 yen

Bvlgari's intimate relationship with beautiful nature and flowers has always inspired the Maison's diverse designs and expressions, from jewelry to watches and enchanting leather goods. This limited edition collection is a lyric poem woven by Bvlgari to welcome a hopeful future and new seasons. Celebrating positive energy, a vibrant floral pattern evokes the joy and wonder of walking through an enchanting spring garden. Reminiscent of Bvlgari's iconic Diva's Dream and Fiorever collections, the original Primavera motif features geometric flowers combining a distinctive fan shape with four petals. Filtered by pink tones, the motif invites viewers to view the world in a positive light, and above all, to a world filled with flowers in constant bloom. Five creations will be released featuring this limited-edition motif. Crafted from calf leather, the Bvlgari Logo Bag features clean lines, a square shape, and refined details. This practical bag combines understated elegance with exceptional craftsmanship. The leather prints peeking out from the front and back pockets, the wide, functional detachable shoulder strap, and the floral bouquet print on the interior lining create a harmonious blend of plainness and springtime charm. Combining the techniques of jewelry creation with the artistry of leather goods, this practical bag places the legendary Bulgari logo at the center of its design and is finished with a rose gold-plated brass chain insert, showcasing the craftsmanship. The main compartment has a convenient hook closure, while the limited-edition design features a foldover leather handle for easy carrying. Available in two sizes, the collection is rounded off by large and small wallets crafted from grained calf leather, featuring the Primavera print motif throughout. The closures, with their distinctive circular "Bulgari Bulgari" logo clip, feature the iconic double logo. Crafted from silk, "Shelly" can be styled in a variety of ways: as a headband, a soft belt, wrapped around the neck, or to accessorize your favorite bag. Its creativity and refined touch make it the perfect piece to celebrate the joy of spring.

Japan-exclusive "Primavera" collection
Scheduled to be released in mid-February 2022
All prices include tax.


291872 "Bvlgari Logo" Tote Bag / Calfskin / W21×H17.5×D8.5cm / 319,000 yen


291871 "Bvlgari Logo" Tote Bag / Calfskin / W33×H26×D11.5cm / 401,500 yen
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291874 "BVLGARI BVLGARI" Wallet / Grained calfskin / W19xH9xD3cm / 86,900 yen


291875 "BVLGARI BVLGARI" Mini Wallet / Grained calfskin / W9.5xH7.5xD3.5cm / 64,900 yen


245029 Sherry / Silk / W5xL120 cm / ¥22,000


For inquiries: Bulgari Japan
03-6362-0100
https://www.bulgari.com/ja-jp/



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  • Japan-exclusive "Primavera" collection scheduled for release in mid-February 2022
  • Japan-exclusive "Primavera" collection scheduled for release in mid-February 2022
  • "Bvlgari Logo" Tote Bag / Calfskin / W21 x H17.5 x D8.5cm / 319,000 yen
  • "Bvlgari Logo" Tote Bag / Calfskin / W33 x H26 x D11.5cm / 401,500 yen
  • "BVLGARI BVLGARI" Wallet / Grained Calfskin / W19xH9xD3cm / 86,900 yen
  • "BVLGARI BVLGARI" Mini Wallet / Grained Calfskin / W9.5xH7.5xD3.5cm / 64,900 yen
  • Sherry / Silk / W5xL120 cm / 22,000 yen
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