A select shop featuring Christmas accessories created by artists from Japan and abroad opened on December 18th in the event hall on the 7th floor of the main building of Isetan Shinjuku. It will be open until 6:00 PM on the 24th.
The shop brings together 21 domestic and international brands, with many of them opening at the store for the first time. The venue is divided into three zones: the Classic Zone, inspired by vintage parts and classic designs; the Creator Zone, featuring popular artists who have exhibited at the store in the past and received high demand; and the International Zone, featuring accessories and small items from popular international brands. Each zone offers a unique selection of items.
The Classic Zone will feature Victorian JET, a morning jewelry brand purveyor to the British Royal Family. They will offer "lifetime" accessories with intricate carvings made from the precious material of fossilized driftwood. The Creator Zone will feature Koyama Kanekichi Shoten, which incorporates fabrics and knitwear into its accessories. The "Seafood Series," featuring subtle knitted octopus and shrimp motifs, is popular for its playful designs that appeal to adults.
N+A New York, a completely handmade jewelry brand that blends Japanese delicacy with New York sensibilities, is characterized by its sculptural, three-dimensional designs inspired by the diverse shapes found in nature and its unique metal processing. The International Zone features the popular Spanish brand TOUS and Italian jewelry brand ARTEMIS GIOIELLI. ARTEMIS GIOIELLI allows customers to freely customize their jewelry by combining Italian chains and original charms.
"During the Christmas season, the accessories department on the first floor is often filled with couples purchasing gifts, but we have created a relaxing, relaxed atmosphere in the event space on the seventh floor where customers can enjoy shopping. Each brand has its own story, so we hope adults will come and look for a way to treat themselves," says the buyer in charge.
