Just Cavalli, Roberto Cavalli's casual and contemporary line, has opened a flagship store in the heart of New York's SoHo. The address is 434 West Broadway.

The two-story, approximately 524.90 square meter store carries a wide range of products, including men's and women's clothing, fashion accessories, fragrances, as well as a smartphone and tablet cover collection.

The window displays feature metal screens decorated with the brand's signature python print. A bright graphic display welcomes customers, along with the accessory collection, located just inside the entrance.

The ground floor features the women's wear collection, shoes, bags and accessories, as well as a "wall display" dedicated to denim. The lower floor houses areas for both men's and women's wear, tuxedos and accessories. There is also a VIP room exclusively for women, decorated with antique carvings finished with mother-of-pearl, large mirrors and carpets.

A transparent glass staircase with a python print connects the two floors. A 25 square meter video wall projects iconic images that inspired the collection.

Poufs and sofas designed by designer Roberto Cavalli himself are made from original Just Cavalli fabrics.

A grand opening party was held on the day of the opening, attracting guests including Miranda Kerr, actresses Heather Graham and Caitlin Fitts. Many guests attended, including Gerard, designer Anna Sui, and Bryanboy, a New York-based blogger who is active worldwide. 20 women's and 10 men's looks from the 2014 Autumn/Winter pre-collection were shown, and at the end of the in-store presentation, models transformed into window displays as "Tableaux Vivant."