Roberto Cavalli has unveiled "IPNOTICA," a photo story for its Summer 2014 accessories pre-collection. The narrative sequence of 15 photographs expresses the brand's sensual worldview. The story follows the protagonist, captivated by Roberto Cavalli accessories, as she embarks on a mysterious journey through the Middle East, a world steeped in Islamic art. The protagonist wears pieces from the brand's Spring/Summer 2014 pre-collection and main collections. The creative direction was handled by Rachele Cavalli, Roberto's daughter and director of the accessories line. She is also responsible for the brand's iconic Apple and Utopia bags.