
On December 26th, American accessory brand ROYALORDER opened a pop-up shop called "A holiday for Royal Lovers" at The Stage on the first floor of the main building of Isetan Shinjuku. It will run until December 31st. A necklace (35,700 yen) is being sold in collaboration with the Korean vocal group CODE-V. The first 80 customers to purchase the item will be able to participate in a handshake event on December 27th, where the band members will wear the necklace. With three of the four members of CODE-V entering military service in the new year, there will only be a short time left for the current four-member group to perform together, making this the last chance for fans to meet the band members. Numbered tickets were distributed before the store opened on the 26th, and all 80 pieces of the item sold out immediately. Custom orders are also available, allowing customers to choose their own stones for their bracelets. Customers can choose their favorite stones and arrangement from 11 different options to create their own original stone bracelet. Because the bracelet is made to order, delivery takes approximately one month. Other plans include a free diamond gift with the purchase of a gold ring, and approximately 30 new designs are being sold in advance at Isetan. "Through the collaboration products with CODE-V and the custom bracelets, we hope to create an opportunity for Royal Order's existing customers, as well as new customers, to become more familiar with the brand. Even for those who think they aren't a fan of Gothic designs, Royal Order has easy-to-wear basic items, so we encourage everyone to come and visit our store," says Terasaki, store manager at P&T Trading, which imports and sells the brand.





















