Reebok will release a limited edition of 400 pairs of the "Coca-Cola PUMP FURY HLS," a collaboration model with Coca-Cola, starting in early March. Pre-orders began on the online shop on December 22nd. The price is 17,850 yen.

The design was produced and produced by Verbal, Asia Pacific Creative Director of Reebok Classics. The design features graphics inspired by the "Dynamic Ribbon," one of Coca-Cola's iconic elements, as well as Coca-Cola's brand colors of red and white. The pump features the words "ENJOY" and "INSTA," which are the keywords of both brands. The heel label has both brand names sewn into it. Available in sizes from 23 to 30 cm. The shoes will be available at the Roppongi Hills flagship store, the Reebok online shop, and the Reebok shop on Zozotown.