Continuing from yesterday, here's a report from PITTI IMMAGINE UOMO, the world's largest men's fashion trade fair, currently being held in Florence, Italy. The weather in Florence is similar to Tokyo's, and it seems to be more comfortable than usual. Today, I'm sharing with you, based on information I receive regularly via LINE from an Isetan buyer walking around the venue, the one I'm really interested in: floral prints! While there are many floral motifs for men, some people may not actually find any in their wardrobe. This time, I'll be introducing a floral scarf, a piece that can add a little flair to a shirt or jacket you already own. With a scarf, you won't be nervous when you look at yourself in the mirror wearing one. Apparently, bold, large floral and print patterns were prominent at Pitti, showcasing the AW14-15 trends.

One of the charms of Pitti is that you can find items that you can actually use in your styling.
We will continue to bring you on-site reports from Isetan buyers.