On January 14th, United Arrows began offering a smartphone app for its direct mail order site, "United Arrows Online Store (UNITED ARROWS LTD. ONLINE STORE, hereinafter referred to as the Online Store)" (iOS only, Android version scheduled for release in January).

In addition to being able to browse and purchase products from all eight brands available on the online store, the app also features popular content from the online store, such as product search by product number, in-store inventory check, GPS-linked store search for nearby stores, styling by staff from each brand, and the latest trend information. The app also adds a new feature that allows users to "follow" their favorite brands and frequently visited stores, allowing them to customize the information they need to their liking. The brands they offer are UNITED ARROWS, BEAUTY&YOUTH UNITED ARROWS, UNITED ARROWS green label relaxing, Another Edition, Jewel Changes, Odette e Odile UNITED ARROWS, DRAWER, and STEVEN ALAN. The company says that the share of sales via smartphones in its online store is growing rapidly. While the online store has been optimized for smartphones since its launch, they have now developed an app to further enhance customer convenience. They plan to continue expanding its functions in the future.