To commemorate the 20th anniversary of the iconic INSTA PUMP FURY model, Reebok will release a reproduction version of the original model, the INSTA PUMP FURY OG, from its casual line, Reebok CLASSIC. Pre-orders will begin on January 18th. It will be available in stores from February 14th.

The red, yellow, and black color scheme, as well as the details on the upper and sole, are faithful to the original release in 1994. Sizes are unisex, ranging from 23.0 to 30.0 cm (half sizes available). The price is 18,690 yen. In addition to the Reebok online shop, the shoes will be available at the Reebok Fithub Roppongi Hills store, as well as sneaker shops such as mita sneakers, atmos Harajuku, and UNDEFEATED TOKYO, and apparel shops such as BEAUTY & YOUTH UNITED ARROWS Shibuya Cat Street Women's Store, XLARGE Harajuku, X-girl store, HEAD PORTER, BEAMS, and BEAMS BOY. The Instapump Fury debuted in 1994 as a running shoe featuring "The Pump Technology," which incorporates a pump chamber into the upper that injects compressed carbon dioxide gas, allowing the shoe to fit without shoelaces. This year, in addition to the original model, the company plans to release retro colorways and 27 product collaborations at limited sneaker shops.