
Chloe has unveiled its Spring/Summer 2014 campaign visuals. Based on themes like "friendship" and "sisterhood," creative director Clare Waight Keller explained, "I wanted to capture moments of two women relaxing together." The photos were taken by Dutch photography duo Inez and Vinoodh, who have worked on many of the brand's campaigns since 2004. The campaign features Lou Doillon, daughter of Jane Birkin and a French fashion icon, as a model for the first time, alongside German model Julia Stegner. Surrounded by the sounds of summer—nature, birds, crickets, wind, and joyous laughter—they are seen wearing pieces from the Spring/Summer 2014 collection, which evokes a rising summer mood. There are six visuals in total. Each one is titled "What are you waiting for?" and "Why don't we?"



















