Tokyo Pastel, a limited-time shop themed around pastel colors, has opened its second pop-up shop in the Center Park Tokyo Kaihoku on the second floor of the Isetan Shinjuku Main Building. It will run until February 4th.
The first pop-up, held last summer, was well-received, and due to customer demand, a second pop-up shop has been decided. The shop will offer a selection of street fashion items exclusively in pastel colors. By combining cute images associated with the colors with bold elements like studs, the items are not just cute but also edgy.
This time, BALMUNG, Dresses and Tights, and STASTNY SU will be opening their first Isetan store. BALMUNG is a young creator garnering attention in Tokyo's street fashion culture. Their collections feature unique designs, volume, and textures incorporating special materials. Dresses and Tights is a unique brand that collaborates with various creators to produce only dresses and tights. The tights in collaboration with "Ai☆Madonna" are usually colorfully printed, but a monochrome version (5,040 yen) is available for pre-sale at the store. Suchastny Sue expresses a unique worldview with original chemical lace and pastel-colored textiles that she creates each season.

Other brands on display include the legwear-focused select shop "AVANTGARDE," the accessory brand "somnium," and eyewear brands "Sretsis eyes," "YUKI FUJISAWA," and "SOWA," as well as the popular streetwear brand "himitsu by Syrup.", which will be unveiling its new brand "marie by syrup." for the first time at the event.