FENDI, a luxury brand based in Rome, Italy, will be launching the "Baguette Holiday Edition," a made-to-order service that enables quick and unique personalization, at 12 select flagship stores around the world from December 2nd.
The iconic "Baguette" was introduced in 1997 by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear. It quickly became a "must-have" item for women of all generations, characterized by its horizontal shape that fits comfortably under the arm and the iconic "FF" logo buckle on the front. The star of this collection is the buckle, easily interchangeable thanks to its magnetic closure. Customers can choose the material and color of the buckle's outer and inner lining, creating endless combinations. A wide variety of designs are available, including sparkling crystals of all sizes and enameled marble stones reminiscent of Italian marble.
The bag itself is available in three unique materials, each with four colors. The shearling, featuring intricate beading and a geometric matelassé pattern, is available in cream, light blue, mint green, and blush pink. The same pattern is also available in a paillette embroidery style in black, light blue blush pink, and mint green, as well as a special black and white marble print. The marble print, reminiscent of pastel marble, comes in powder pink, baby blue, and dust gray, and is embroidered with tiny crystals, enlivening the velvet material.
The sound of customers clicking together the buckles to create their own special "Baguette" will echo throughout Fendi boutiques.
The made-to-order "Baguette Holiday Edition" service will be available at 12 stores worldwide from December 2, 2021: Fendi Ginza, Milan's Via Montenapoleone, London's New Bond Street, Munich's Maximilian, New York's Soho, Dallas's Highland Park, Miami's Bal Harbour, Dubai Mall, Shanghai's Plaza 66, Chengdu's IFS, Hong Kong's Landmark, and Seoul's Shinsegae Gangnam Department Store.
Event name: Baguette Holiday Edition
Period: Thursday, December 2nd, 2021 - Wednesday, December 22nd, 2021
Address: GINZA SIX 1F, 10-1 Ginza 6-chome, Chuo-ku, Tokyo 104-0061
Opening hours: 10:30am - 8:30pm
*Please check the official GINZA SIX website for the latest opening hours.
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