From April 5th to 11th, DRIES VAN NOTEN is hosting a pop-up for its Spring/Summer 2017 women's collection at Center Park/The Stage #3 on the third floor of the Isetan Shinjuku Main Building. One of the most talked-about displays from the season's collection show was the "ICED FLOWERS" display, a collaboration with Azuma Makoto, in which fresh flowers are trapped in ice pillars. At this pop-up, visitors can enjoy a immersive video of the ice melting after the show, while shopping for Spring/Summer 2017 pieces, including Japanese kimonos, clothing adorned with motifs and embellishments reminiscent of the Victorian era, and street-style denim. During the event, the first 50 customers to purchase items will receive a limited-edition set of four postcards. The first 80 customers to purchase items on April 8th will also receive a complimentary drink.