Tria, a new brand debuting this season, will open its first pop-up shop at KEY TO STYLE on the third floor of Seibu Shibuya from October 8th to 14th. The shop will feature an exhibition and sale of this season's collection, which features all hand-knitted and embroidered pieces, based on the theme of "CRAFTGIRL," as well as an exhibition and pre-order event for the full collection to be released next spring/summer. Starting at 1:00 PM on the 12th, a model installation will feature two models wearing Tria pieces roaming the building. Tria's concept is "Vintage x Mode x Sweet." The designer, who launched the brand this season after stints at SONIA RYKIEL and OPENING CEREMONY, took its name from the Latin for Tokyo's area code, 03, signifying its origins in Tokyo. The collection will also feature jacquard knitwear featuring Tokyo's nightscape. It will be available at BEAMS, Isetan Shinjuku, Seibu Shibuya and Ikebukuro stores, and more.